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Is AI-Generated Content Good for SEO?

July 21, 2025
Is AI-Generated Content Good for SEO?

Let’s cut to the chase: you’re here because you want to know if AI-generated content is good for SEO, or if it’s just another shiny object in the digital marketing toy box. At Blogging Machine, we’ve built our platform around this very question — so, yes, we have opinions (and data, and a few jokes). Let’s dive in.

The State of AI-Generated Content in SEO (2025 Edition)

First, a quick reality check. AI-generated content isn’t some sci-fi fantasy anymore. Since the release of GPT-2, there’s been a 2.3% rise in AI-generated content adoption among marketers and businesses. That might not sound like much, but in internet years, that’s basically a population boom.

And here’s the kicker: a recent study found that 67% of marketing teams — regardless of how much they use AI — reported an increase in organic traffic over six months. Even teams that leaned heavily on AI-generated content saw similar SEO performance to those sticking with the old-fashioned, “I wrote this myself” approach.

But before you hand over your blog to the robots, let’s talk nuance.

How Does AI-Generated Content Affect SEO?

The Good, The Bad, and The Algorithm

AI-generated content can be a game-changer for SEO, but only if you play by the rules. Publishing mountains of generic, AI-written articles won’t magically catapult you to the top of Google. In fact, it might do the opposite if your content lacks originality or fails to provide real value.

As Peter Rota, an SEO professional, puts it:

“I’m a proponent of publishing AI content at a steady pace. If you just start blasting a site with AI content that adds no new value, you’re more likely to take some hits.”

Translation: Don’t spam. Even if your AI can write faster than you can order a coffee.

What Search Engines Actually Want

Google’s official stance is refreshingly simple: they don’t care if your content is written by a human, an AI, or a caffeinated squirrel — as long as it’s high quality, original, and valuable to users. Spammy, misleading, or copycat content? That’s still a no-go, regardless of who (or what) wrote it.

For the latest on Google’s guidelines, see their Search Central documentation.

The Rise of AI Overviews

As of March 2025, 13.14% of all search queries triggered AI Overviews — up from 6.49% in January. That means more users are getting their answers directly from AI-powered search features, not just traditional blue links. If you’re not optimizing for these new formats, you’re missing out on a growing slice of search visibility.

For more on AI Overviews, check out Search Engine Land’s coverage.

Best Practices: Making AI Content Work for SEO

Let’s be honest: not all AI-generated content is created equal. Here’s how to make sure yours doesn’t end up in the digital junk drawer.

1. Use AI as a Sidekick, Not a Replacement

AI is fantastic at research, ideation, and drafting. But it’s not great at being you. Always add a human touch — edit for accuracy, inject personality, and make sure your content actually says something new.

2. Focus on E-A-T (Expertise, Authority, Trustworthiness)

Google still loves content that demonstrates real expertise and authority. AI can help you scale, but you need to bring the insights, experience, and credibility. For a deep dive on E-A-T, see Moz’s guide.

3. Diversify Your Content Formats

AI can help you create more than just blog posts. Think videos, infographics, and interactive content. This not only broadens your reach but also adapts to new AI-powered search features.

4. Don’t Forget the Human Editor

Even the best AI makes mistakes (we’ve seen some wild ones). Always review and refine your AI-generated drafts. Your readers — and your rankings — will thank you.

5. Stay Updated on Search Trends

AI-driven search is evolving fast. Keep an eye on industry news and adjust your strategy as needed. For the latest trends, Search Engine Journal is a solid resource.

Regulations, Policies, and Transparency

Currently, there are no specific government regulations targeting AI-generated content in SEO. But general advertising and consumer protection laws still apply. Transparency is your friend — if you’re using AI, consider disclosing it, especially for sensitive topics.

For more on ethical AI use, see the AI Ethics Guidelines from the European Commission.

Unique Insights: What Actually Works in 2025

  • Blend AI with Human Oversight: The best results come from combining AI’s efficiency with human creativity and expertise.
  • Prioritize Value Over Volume: Publishing 100 mediocre articles won’t beat 10 genuinely useful ones.
  • Optimize for Engagement: As search engines get smarter, they’re looking for content that keeps users engaged — not just stuffed with keywords.

Why Blogging Machine Makes AI Content Work for You

Here’s where we (subtly) toot our own horn. At Blogging Machine, we’ve built an AI agent that doesn’t just churn out words — it creates SEO-optimized articles designed to attract real readers and boost your rankings. We handle the heavy lifting (topic research, keyword optimization, content creation), so you can focus on running your business — or, you know, finally taking a lunch break.

Our platform helps you:

  • Scale your content production without sacrificing quality.
  • Stay ahead of SEO trends with up-to-date optimization.
  • Free up your team for higher-level strategy (or just fewer headaches).

Frequently Asked Questions

Is AI-generated content good for SEO?

Yes — when used strategically. AI-generated content can improve SEO by increasing content volume and efficiency, but only if it’s high quality, original, and valuable to users. Spammy or generic content can hurt your rankings.

Will Google penalize my site for using AI-generated content?

Not if your content meets Google’s quality standards. Google cares about value, originality, and user experience — not the method of creation. For more, see Google’s official guidance.

How can I make sure my AI content is SEO-friendly?

Edit and review all AI-generated drafts, focus on E-A-T, and avoid keyword stuffing. Use AI to support your process, not replace your expertise.

What are the risks of using AI-generated content?

The biggest risks are low-quality, duplicate, or misleading content — which can lead to lower rankings or even penalties. Always combine AI with human oversight.

Can AI help with other types of content besides blog posts?

Absolutely! AI can assist with video scripts, infographics, product descriptions, and more. Diversifying your content formats can boost your SEO and reach.

Final Thoughts

So, is AI-generated content good for SEO? In the right hands (and with the right platform), absolutely. The secret is blending AI’s speed and scale with your own expertise and a dash of human charm. If you’re ready to see what effortless, high-performing blog posts can do for your business, give Blogging Machine a try. We promise, our AI won’t steal your lunch — just your writer’s block.

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