is wix or wordpress better for seo?

Let’s be honest: if you’ve ever Googled “is Wix or WordPress better for SEO,” you’re probably hoping for a clear winner. Maybe you want to impress your boss, or maybe you just want to stop waking up at 3 a.m. wondering if your website will ever outrank your neighbor’s cat blog. Either way, you’re in the right place — and we promise to keep the jargon (and existential dread) to a minimum.

Wix vs WordPress: The SEO Showdown

Both Wix and WordPress are heavyweights in the website-building ring, but their approaches to SEO are as different as Monday mornings and Friday afternoons. Here’s what you need to know, minus the sugarcoating (but with a dash of wit).

Ease of Use: Wix Wins the “No Headaches” Award

Wix is basically the “set it and forget it” of website builders. Its drag-and-drop interface is so user-friendly that even your tech-averse uncle could launch a site before his coffee gets cold. All the essential SEO tools — meta tags, alt text, sitemaps — are built right in. No plugins, no panic attacks.

WordPress, on the other hand, is more like assembling IKEA furniture. You get endless customization, but you’ll need to read the manual (and maybe call a friend). SEO on WordPress is powerful, but it’s not automatic. You’ll need plugins like Yoast SEO or Rank Math to unlock its full potential.

Key stat: In a recent comparison, WordPress outperformed Wix in 9 out of 13 SEO categories, but only when fully optimized with plugins. (source)

SEO Features: Plugins vs. Built-Ins

Wix: All-in-one. SEO basics are included in every plan. No need to hunt for plugins or worry about compatibility.
WordPress: The sky’s the limit — if you’re willing to install and configure plugins. Yoast SEO, Rank Math, and All in One SEO are just a few of the heavy hitters.

Expert insight:

“For beginners or small business owners looking to create a basic website, Wix offers a straightforward approach to SEO with its built-in tools. On the other hand, WordPress is the better choice for those looking for advanced customization and scalability in SEO, especially for large or complex websites.”

Site Speed: The Need for (Loading) Speed

Google loves a fast website almost as much as we love coffee breaks. Site speed is a known ranking factor, and here’s where WordPress usually pulls ahead — if you optimize it properly.

Wix: Generally slower, especially as you add more features or images. Not ideal if you’re in a competitive niche where every millisecond counts.
WordPress: With the right hosting and caching plugins, WordPress sites can be lightning fast. But, yes, it takes a little elbow grease.

Image Optimization: Wix’s Secret Weapon

Wix has stepped up its game with built-in image optimization tools. You upload, Wix compresses, everyone’s happy. WordPress can do the same, but you’ll need to install a plugin (are you sensing a theme here?).

Cost: Pay Now or Pay Later

Wix: Most SEO tools are included in the standard plans. What you see is what you get — no surprise bills.
WordPress: The platform itself is free, but advanced SEO often means premium plugins, paid themes, and possibly a developer on speed dial.

Ranking Performance: The Real-World Results

Here’s where things get interesting. If you use only the built-in SEO settings, Wix sites often rank higher than WordPress sites with no plugins. But a fully optimized WordPress site will almost always outperform Wix in search rankings.

Unique insight:

“Wix’s in-built tools will help you develop a reliable marketing campaign, while WordPress’ brilliant blogging platform and SEO foundations make it a powerhouse for content-driven sites.”

Scalability: Planning for World Domination

Wix: Great for small businesses, portfolios, and anyone who wants a simple, effective site.
WordPress: The go-to for large, complex, or rapidly growing sites. If you’re planning to take over the internet, this is your platform.

Wix vs WordPress SEO: Quick Comparison Table

Feature	Wix	WordPress
Ease of Use	Very easy, beginner-friendly	Steeper learning curve
Built-in SEO Tools	Comprehensive, included in plans	Basic, requires plugins for advanced SEO
Customization	Limited	Extensive (with plugins/themes)
Site Speed	Generally slower	Generally faster
Image Optimization	Superior out-of-the-box	Requires plugins for best results
Cost	Lower (SEO tools included)	Higher (premium plugins often needed)
Scalability	Limited	Highly scalable
Best For	Beginners, small businesses	Advanced users, large/complex sites

Which Is Better for SEO: Wix or WordPress?

Let’s cut to the chase. If you’re still asking, “is WordPress better than Wix for SEO?” or “is WordPress or Wix better for SEO?” — here’s the answer, straight up:

Choose Wix if you want a no-fuss, all-in-one solution. It’s perfect for small businesses, portfolios, and anyone who’d rather spend their time running their business than tinkering with plugins.
Choose WordPress if you need advanced SEO, scalability, and full control. Yes, it takes more work, but the payoff is worth it — especially for content-driven sites and ambitious projects.

Why Quality Content Still Reigns Supreme

Here’s the plot twist: even the best SEO tools can’t save you from mediocre content. Google’s algorithms are getting smarter, and they’re looking for relevance, engagement, and value — not just keywords stuffed into every sentence.

That’s where we come in. At Blogging Machine, we use AI to generate SEO-optimized articles that are engaging, well-written, and designed to rank. We handle the keyword research, topic selection, and optimization, so you can focus on, well, literally anything else.

Pro tip: Consistent, high-quality content is the real secret to climbing the search rankings — no matter which platform you choose. If you’re tired of staring at a blank page (or paying for mediocre freelancers), let us do the heavy lifting.

FAQ: Wix vs WordPress SEO

Q: Is WordPress better than Wix for SEO? A: For advanced SEO, scalability, and customization, WordPress is the winner — if you’re willing to invest the time and effort.

Q: Which is better for SEO, Wix or WordPress? A: Wix is great for beginners and small businesses who want built-in SEO tools. WordPress is better for those who need advanced features and full control.

Q: Is WordPress or Wix better for SEO in 2024? A: Both have improved, but WordPress still leads for advanced SEO. Wix continues to make strides with built-in tools and image optimization.

Q: Can Wix sites rank as high as WordPress sites? A: With only built-in settings, Wix can outperform a basic WordPress site. But a fully optimized WordPress site will usually rank higher.

Q: How important is content quality for SEO? A: It’s everything. Great content attracts readers, earns backlinks, and keeps Google happy. That’s why Blogging Machine focuses on creating SEO-friendly, engaging articles that drive real results.

Final Thoughts (and a Shameless Plug)

Whether you choose Wix or WordPress, remember: SEO isn’t just about ticking boxes — it’s about delivering value to your audience. If you want to skip the guesswork and get high-performing blog posts on autopilot, check out Blogging Machine. We’ll handle the SEO, so you can handle everything else (like finally taking a lunch break).

Is Wix or WordPress Better for SEO?