best content type for seo: blogs, videos, or infographics?

Let’s be honest: if you’re reading this, you’re probably wondering if you should be cranking out blog posts, shooting TikToks in your living room, or spending your lunch break designing infographics that would make Da Vinci jealous. We get it. At bloggingmachine.io, we’ve built our entire existence around making this decision easier (and, let’s face it, less soul-crushing). So, what’s the best content type for SEO in 2024? Let’s break it down — lightly caffeinated and with a dash of wit.

The SEO Buffet: Why Content Diversity Wins

If you’re hoping for a one-size-fits-all answer, sorry to disappoint (we’re still working on our AI-powered crystal ball). According to recent industry data, the most successful SEO strategies in 2024 are those that serve up a variety of content types. Think of it as a buffet: some people want salad (blogs), others want dessert (videos), and a few are just here for the fancy cheese (infographics).

Key stat: Short-form video is the most popular content format among marketers this year, used by 29.18% of professionals. Images and infographics are close behind at 28.95%, while blog posts remain a staple at 19.47% usage. (source)

Why Mix It Up?

Google rewards originality and diversity. As Backlinko puts it, “Google rewards excellence and originality.” A mix of formats helps you reach different user intents and learning styles.
Engagement matters. Video content, for example, gets 157% more organic traffic and is 50 times more likely to rank on Google’s first page than plain text.
SEO is about user experience. Infographics and images boost readability and shareability, while blogs build authority and depth.

The Heavy Hitters: Blogs, Videos, and Infographics

Blog Posts: The Reliable Workhorse

Blogs are like that colleague who always shows up on time and never steals your lunch. They’re reliable, versatile, and still essential for SEO.

Authority building: Well-written blogs position you as an expert (or at least someone who knows how to Google things).
Keyword targeting: Blogs are perfect for weaving in those long-tail keywords — responsible for 70% of all search traffic.
E-E-A-T: Google’s guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness. Blogs give you room to show off all four.

Pro tip: Focus on originality and information gain, not keyword stuffing. Pages in the top 10 search results now have a 50% lower keyword density than two years ago. (source)

Videos: The Engagement Magnet

If blogs are the workhorse, videos are the office rockstar — everyone wants to hang out with them, and they get all the attention.

Higher click-through rates: Video content has a 41% higher CTR than text-only pages.
Visibility: Google uses video thumbnails in 26% of search results.
Engagement: Likes, comments, and shares on videos send strong quality signals to search engines.

Optimization tip: Don’t just upload and pray. Optimize your video titles, descriptions, and transcripts for search. Embed videos on relevant pages to boost organic visibility. (video SEO tips)

Infographics: The Visual Powerhouse

Infographics are the office memo that people actually read. They’re snackable, shareable, and perfect for distilling complex info.

Shareability: Visual content is more likely to be shared and linked to, which is SEO gold.
User experience: Infographics break up text and make your site less intimidating (unlike your boss’s 50-slide PowerPoint).
SEO boost: Use descriptive alt text and compress images for faster loading.

Fun fact: 28.95% of marketers use images and infographics as a core part of their content strategy.

AI-Powered Content Creation: The Secret Sauce

Now, let’s talk about the elephant in the room (or, in our case, the AI agent in the server room). In 2024, nearly half of SEO professionals expect their budgets to increase, with adapting to AI advancements being both the biggest challenge and opportunity.

Efficiency: AI tools (like us at bloggingmachine.io) automate keyword research, content optimization, and even content generation. That means you can scale your content without scaling your stress.
Personalization: AI helps tailor content to specific audiences, ensuring relevance and engagement.
Optimization: AI ensures your content meets technical SEO best practices — no more late-night panics over meta descriptions.

Quote to remember: “Search results with videos drive 157% more organic traffic.” — AIOSEO

The Best Content Type for SEO: It’s All About Balance

If you’re still waiting for us to crown a single “best content type for SEO,” here’s the twist: the best content type is the one that fits your audience, your goals, and your resources. But if you want to play the odds, here’s how the top formats stack up:

Content Type	Popularity (2024)	SEO Impact	Key Strategy
Short-form Video	29.18%	157% more organic traffic, 50x more likely to rank	Optimize titles, thumbnails, transcripts
Images/Infographics	28.95%	Highly shareable, supports user experience	Use alt text, compress for speed
Blog Posts	19.47%	Authority building, keyword targeting	Focus on originality, E-E-A-T
Interviews	N/A	Builds credibility, unique insights	Feature experts, cite sources

How Blogging Machine Makes It Effortless

Let’s face it: juggling video scripts, blog outlines, and infographic ideas is a lot. That’s why we built bloggingmachine.io — to automate the heavy lifting. Our AI agent handles:

SEO-optimized article generation
Automated keyword research
Topic research and content planning
Consistent, high-quality output

So you can focus on running your business, not running out of coffee.

FAQ: Best Content Type for SEO

Q: Should I focus only on one content type for SEO? A: Nope! A diverse content strategy — mixing blogs, videos, and infographics — maximizes reach and engagement.

Q: Are blogs still relevant for SEO in 2024? A: Absolutely. Blogs remain essential for authority building, keyword targeting, and demonstrating expertise.

Q: How important is video for SEO? A: Very. Videos drive significantly more organic traffic and engagement. They’re also favored in Google’s search results.

Q: Can AI really help with SEO content creation? A: Yes! AI tools streamline research, optimization, and content generation, making it easier to scale your SEO efforts.

Q: What’s the biggest SEO trend for 2024? A: Content diversity, originality, and user-focused optimization — powered by AI — are leading the way.

Final Thoughts

In the end, the best content type for SEO is the one that keeps your audience engaged, answers their questions, and makes Google do a happy dance. Mix it up, keep it fresh, and let AI (like us at bloggingmachine.io) handle the grunt work. Your organic traffic — and your sanity — will thank you.

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