best content type for seo: blogs, videos, or infographics?

Let’s be honest: if you’re reading this, you’re probably wondering whether you should be cranking out blogs, shooting TikToks, or designing infographics that would make Da Vinci jealous — all in the name of SEO. At bloggingmachine.io, we’ve seen it all (and yes, our AI agent has opinions). So, what’s the best content type for SEO in 2024? Let’s break it down, with a wink and a nudge, and maybe a stat or two to keep things spicy.

The SEO Content Buffet: What’s on the Menu?

Video Content: The Crowd-Pleaser

Videos are like the guacamole at a party — everyone wants some, and if you don’t have it, people notice. In 2024, video content is dominating platforms like Instagram Reels, TikTok, and YouTube. According to recent industry research, video content boasts higher engagement rates than text alone and can seriously boost your site’s dwell time (that’s how long people stick around before bouncing off to watch cat videos elsewhere).

Why videos rock for SEO:

They keep visitors on your site longer, signaling to Google that you’re worth hanging out with.
Videos can rank in both traditional search results and on video platforms.
Optimized titles, descriptions, and transcripts help videos show up for relevant queries.

But…

Videos require more resources (think: time, money, and maybe a ring light).
If you skip optimizing metadata, your Oscar-worthy content might never see the spotlight.

Pro tip:

Always add transcripts and keyword-rich descriptions. Google can’t watch your video, but it sure can read.

Written Content: The Reliable Classic

Despite the video craze, written content is still the bread and butter of SEO. Think of it as the dependable sandwich you always come back to — especially when it’s crafted with care.

What works best in 2024?

“Everything You Need To Know About ___” posts are topping the charts.
How-to guides and comparison posts attract the most backlinks (the SEO equivalent of gold stars).
“Mistakes To Avoid” posts get shared like gossip at the office water cooler.
Listicles (yes, still) drive clicks and engagement.

Why written content matters:

It’s foundational for search rankings.
It’s easier to optimize for specific keywords and search intent.
It supports topic clusters and pillar pages, which Google loves.

But…

Text-only content can feel a bit… 2009, if you don’t spice it up with visuals or fresh insights.
Keyword stuffing is out. Natural, relevant, and user-focused writing is in.

Pro tip:

Focus on what your audience is actually searching for, not just what you want to talk about. (We know, it’s tempting to write about your office dog, but maybe save that for Instagram.)

Infographics & Downloadables: The Secret Weapons

Infographics and downloadable assets (think: guides, templates, checklists) are the unsung heroes of SEO. They’re perfect for visual learners and can earn you backlinks when others share your work.

Why infographics and downloads are SEO gold:

They provide extra value and are highly shareable.
Downloadables can help with lead generation (hello, email list!).
Infographics can simplify complex topics and boost time on page.

But…

They require design chops (or a really good template).
If they’re not original or useful, they’ll get ignored faster than last year’s memes.

Pro tip:

Pair infographics with a well-optimized blog post for double the SEO impact.

AI-Powered Content: The Game-Changer

Here’s where we shamelessly (but lovingly) toot our own horn. AI-powered content creation is no longer a futuristic fantasy — it’s the present. By the end of 2024, more than half of web content is expected to be AI-generated. That’s a lot of robots writing blogs (don’t worry, ours is friendly).

Why use AI for your SEO content?

It automates topic research, keyword optimization, and content creation.
It frees up your time for other business priorities (like finally taking that lunch break).
It ensures consistency and scalability — no more writer’s block or missed deadlines.

But…

Not all AI is created equal. Quality and originality still matter.
Search engines are getting smarter about detecting low-value, generic content.

Pro tip:

Choose an AI platform (like, ahem, bloggingmachine.io) that prioritizes SEO best practices and keeps content fresh, relevant, and human-friendly.

SEO Content Strategy: Mixing It Up

The best content type for SEO isn’t a single dish — it’s a buffet. Here’s what the pros (and Google) recommend:

Diversify your content formats. Blogs, videos, infographics, and downloads all have a place at the table.
Optimize for each platform. Don’t just repurpose content — tailor it for where it’s being published.
Focus on user intent. Answer real questions, solve real problems, and use language your audience actually uses.
Stay current. Google’s algorithms are always evolving. Keep up with the latest SEO trends and Google updates.

Recent Trends & Expert Insights

AI-generated content is booming. But as the web gets flooded with AI-written posts, search engines are putting more weight on brand authority, backlinks, and user engagement.
Backlinks are back in style. With content quality leveling up, earning high-quality backlinks is more important than ever.
User experience is king. Fast loading times, mobile optimization, and intuitive navigation are non-negotiable. (If your site loads slower than a Monday morning, fix it.)

“The most successful SEO strategies in 2024 will thoughtfully integrate multiple content formats while maintaining focus on user needs, search intent, and technical excellence.” — Industry Research, 2024

FAQ: Best Content Type for SEO

Q: What’s the single best content type for SEO? A: There isn’t just one! The best results come from a mix of blogs, videos, infographics, and downloads, all optimized for your audience and platform.

Q: Are videos better than blogs for SEO? A: Videos can boost engagement and dwell time, but written content is still essential for ranking on Google. Use both for maximum impact.

Q: How can I optimize my content for SEO in 2024? A: Focus on user intent, use relevant keywords naturally, optimize for mobile, and diversify your content formats. And yes, consider AI tools to streamline the process.

Q: Is AI-generated content good for SEO? A: Absolutely — if it’s high-quality, original, and user-focused. Platforms like bloggingmachine.io automate SEO best practices so you can scale your content without sacrificing quality.

Q: Where can I learn more about SEO content trends? A: Check out resources like Search Engine Journal, Backlinko, and Google Search Central.

Final Thoughts: Let’s Make SEO Easy (and Fun)

Creating the best content type for SEO doesn’t have to be a headache. Mix up your formats, keep your audience in mind, and let AI (like us at bloggingmachine.io) do the heavy lifting. Because honestly, wouldn’t you rather spend your time on something more exciting than keyword research?

For more on effortless, AI-powered SEO content, visit bloggingmachine.io. We promise, our AI won’t judge your snack choices — or your blog topics.