Submit Blog Post to Google: Do You Really Need To?

Let’s be honest: if you’ve ever published a shiny new blog post and then obsessively Googled it every 10 minutes, you’re not alone. (We’ve all been there, coffee in hand, refreshing like it’s a competitive sport.) But do you actually need to submit each new blog post to Google, or will the search engine overlords find it on their own? Let’s break it down — no jargon, no panic, just the facts (and a little wit).
How Google Finds Your Blog Posts (Even If You’re Not Watching)
Here’s the good news: Google is a bit like that friend who always shows up, even if you forgot to invite them. Thanks to Googlebot — the search engine’s tireless digital crawler — your new blog posts are usually discovered automatically. Googlebot explores your website by following internal links, reading your sitemap, and generally poking around like a nosy neighbor with a magnifying glass.
- Automatic Discovery: Googlebot regularly checks your site for new content. If your blog is linked from your homepage or included in your sitemap, it’s on Google’s radar.
- Natural Indexing: Once discovered, your post is indexed (added to Google’s database). This process can take anywhere from a few hours to a few weeks, depending on your site’s authority, crawl frequency, and a sprinkle of Google’s secret sauce.
- Default Settings: Platforms like Blogger and WordPress often handle the basics — sitemaps, robots.txt, and indexing settings — right out of the box. So, unless you’ve been tinkering, you’re probably set up for automatic discovery.
But, as with all things in life (and SEO), there’s a catch.
Should You Submit Each Blog Post to Google?
Technically, you don’t have to submit every new blog post to Google. The bots will find you — eventually. But if you’re the impatient type (or just want to maximize your SEO impact), there are ways to speed up the process.
The Fast Track: Google Search Console’s URL Inspection Tool
If you want Google to notice your new masterpiece ASAP, the URL Inspection Tool in Google Search Console is your best friend. Here’s what it does:
- Check Index Status: See if your post is already indexed.
- Request Indexing: Politely nudge Google to crawl your new or updated post.
- Sitemap Confirmation: Make sure your post is included in your sitemap.
- Canonical Verification: Ensure Google sees the right version of your content.
It’s like sending Google a formal invitation to your blog party — RSVP appreciated.
The Automation Route: Google Indexing API
For those who love a good shortcut (and who doesn’t?), there’s the Google Indexing API. Officially, it’s designed for job postings and live events, but many webmasters use it for all sorts of content. Here’s how it works:
- Automated Indexing: Tools like the Rank Math plugin for WordPress can connect your site to the Indexing API, so every time you publish, update, or delete a post, Google gets a heads-up.
- Faster Results: Some users report seeing their content indexed in minutes, not weeks.
- WordPress Multisite: If you’re running multiple blogs, you’ll need to configure the API for each subsite — yes, it’s a little tedious, but worth it for the speed.
A word of caution: While this method works, it’s not officially endorsed for all content types. Use at your own (minimal) risk.
Other Ways to Help Google Find Your Content
- Internal Linking: Link to your new post from older, high-traffic articles. Googlebot loves a good breadcrumb trail.
- Sitemaps: Make sure your XML sitemap is up to date and submitted in Search Console.
- Social Sharing: While social signals aren’t a direct ranking factor, sharing your post on platforms like Twitter and LinkedIn can lead to faster discovery (and maybe a viral moment).
Why Fast Indexing Matters (And Why It Sometimes Doesn’t)
Let’s face it: waiting for Google to index your content can feel like waiting for your lunch order on a Monday — painfully slow. But does it really matter?
- Timely Topics: If your post covers breaking news or trending topics, fast indexing is crucial. You want to be in the search results while the buzz is hot.
- Evergreen Content: For timeless guides and how-tos, a few days’ delay won’t make or break your SEO.
- Competitive Niches: In crowded spaces, being first can give you an edge. Every hour counts.
But remember: quality beats speed. A well-written, SEO-optimized post will perform better in the long run, even if it takes a little longer to get noticed.
The Blogging Machine Advantage
Here’s where we (subtly) toot our own horn. At Blogging Machine, we automate the heavy lifting of SEO blog copywriting. Our AI agent generates engaging, keyword-optimized articles that are ready for Google’s bots — and human readers — right out of the gate.
- Effortless Content Creation: No more staring at a blank page or worrying about keyword density.
- SEO Optimization: Every article is crafted with Google’s best practices in mind, so your posts are primed for discovery.
- Consistent Publishing: Regular, high-quality content signals to Google that your site is active and authoritative.
- More Time for You: Focus on your business while we handle the blog (and the bots).
Why stress about whether to submit blog post to Google when you can let us handle the content — and the optimization?
Expert Insights & Industry Advice
- According to Google’s official documentation, submitting individual URLs is optional for most sites, but can be helpful for new or updated content.
- SEO professionals recommend using the URL Inspection Tool for important posts or time-sensitive updates.
- Studies show that sites with fresh, regularly updated content are crawled more frequently by Googlebot (Search Engine Journal).
- Internal linking and a well-structured sitemap remain two of the most effective ways to ensure fast and reliable indexing (Moz Guide).
FAQ: Submit Blog Post Google
Q: Do I need to submit every blog post to Google? A: Not necessarily. Google will usually find your posts automatically, but submitting via Search Console can speed things up.
Q: How long does it take for Google to index a new blog post? A: It can take anywhere from a few hours to several weeks, depending on your site’s authority, crawl frequency, and technical setup.
Q: What’s the fastest way to get a blog post indexed? A: Use the URL Inspection Tool in Google Search Console or set up the Indexing API for automated notifications.
Q: Does sharing on social media help with indexing? A: Indirectly, yes. Social sharing can lead to faster discovery and more backlinks, which Googlebot loves.
Q: Can Blogging Machine help with SEO optimization? A: Absolutely. Our AI-driven platform creates SEO-friendly, engaging content that’s ready for both readers and search engines.
Final Thoughts
Submitting each new blog post to Google isn’t mandatory, but it can give your content a head start in the race for rankings. Whether you’re a hands-on SEO pro or just want to “set it and forget it,” the key is consistent, high-quality content. And if you’d rather spend your time growing your business (or, you know, actually taking a lunch break), Blogging Machine is here to help.
For more on SEO best practices, check out these resources:
- Google Search Console Help
- Moz: How Search Engines Work
- Search Engine Journal: SEO Guide
- Google Indexing API Quickstart
Happy blogging — and may your posts be indexed swiftly, your rankings rise steadily, and your coffee never run out.