build backlinks beginner: is it still important in 2024?

Let’s be honest: if you’re launching a new website, you’ve probably heard the phrase “build backlinks” more times than you’ve heard your own name this week. But is it still important, or is it just another SEO relic, like keyword stuffing or those “under construction” GIFs from the ‘90s? Spoiler: backlinks matter — a lot. But before you start cold-emailing everyone you’ve ever met, let’s break down why, how, and what actually works for beginners in 2024.

Why Backlinks Still Matter (Even If You Wish They Didn’t)

Backlinks are like the digital world’s version of references on your resume — except Google is the hiring manager, and it’s a lot pickier. According to recent data, 67.5% of SEO experts say backlinks have a major impact on search rankings, and 85% of marketers still prioritize link building in their strategies. If you want your site to be found (and not just by your mom), backlinks are non-negotiable.

Here’s the kicker: 96.55% of all pages get zero search traffic from Google. That’s right — most of the internet is basically a digital ghost town. The difference between a site that gets traffic and one that doesn’t? You guessed it: backlinks.

Google’s Take: The Rules of the (Link) Game

Before you get creative, a quick PSA: Google’s guidelines are clear — earn links naturally. Buying links, joining shady link schemes, or using bots is a one-way ticket to the penalty box. Google’s recent updates are even better at sniffing out spammy links, so stick to the straight and narrow. If you’re not sure what counts as a “bad” link, Google’s link scheme guidelines are worth a quick read.

Beginner-Friendly Ways to Build Backlinks (Without Losing Your Mind)

So, how do you build backlinks as a beginner — without resorting to interpretive dance or bribing your neighbor’s cat? Here’s what actually works in 2024:

1. Create Content People Actually Want to Share

Yes, it sounds obvious. But content that solves real problems, offers new insights, or is just plain useful is more likely to attract organic backlinks. Think in-depth guides, original research, infographics, or case studies. If you’re not sure where to start, our AI at Blogging Machine can whip up SEO-optimized articles that people (and Google) love.

“In 2024, genuine links still serve as the lifeblood of sustainable SEO strategies. But pathways for cultivating authoritative links require more creativity and authenticity than ever before.”

2. Guest Posting: The Oldie That’s Still a Goodie

Writing for reputable blogs in your niche is still one of the most effective ways to build backlinks as a beginner. The trick? Focus on quality over quantity — target sites with real audiences and editorial standards. One solid guest post is worth more than a dozen on low-quality blogs.

3. Build Relationships (Yes, Even Online)

Networking isn’t just for awkward conference coffee breaks. Engage with other website owners, bloggers, and influencers in your industry. Comment on their posts, share their content, and offer to collaborate. Building genuine relationships can lead to natural backlink opportunities — plus, it’s less awkward than cold-pitching strangers.

4. Resource Pages & Broken Link Building

Resource pages are goldmines for backlinks. Find pages in your niche that list helpful resources, and suggest your content as a valuable addition. Or, use tools like Ahrefs to find broken links on relevant sites and offer your content as a replacement. It’s like being the hero who fixes the internet, one link at a time.

5. Local and Niche Directories

Submitting your site to reputable, industry-specific directories and local business listings can help you build backlinks as a beginner. Just avoid spammy directories — if it looks like it was designed in 2002, maybe skip it.

6. Leverage Social Proof and Testimonials

If you use a product or service you love, offer a testimonial. Many companies will link back to your site as a thank you. It’s a win-win: they get a glowing review, you get a backlink.

The Evolving Backlink Playbook: What’s New in 2024?

Quality Over Quantity: One link from an authoritative site beats a dozen from low-quality sources.
Diversity Matters: A healthy backlink profile includes a mix of link types (dofollow, nofollow), sources, and anchor texts.
Content-Driven Link Building: Content marketing and digital PR are more effective than ever for earning high-quality backlinks.
Monitor and Disavow Toxic Links: Regularly audit your backlink profile and use Google’s Disavow Tool if you spot anything sketchy.

What About AI and Automation?

AI tools (like, ahem, us at Blogging Machine) can help you identify link opportunities, generate SEO-optimized content, and even automate outreach. But when it comes to actually acquiring high-quality backlinks, manual outreach and relationship-building still matter most. Think of AI as your trusty sidekick, not your replacement.

Unique Insights & Expert Advice

Most top-ranking pages gain new “followed” backlinks at a rate of 5%–14.5% per month. Consistency is key — don’t stop after your first few links.
66.5% of links to sites in the last nine years are now dead. Link building isn’t a one-and-done deal; it’s an ongoing process.
43.7% of top-ranking pages have some reciprocal links, but don’t overdo it — too much “you scratch my back, I’ll scratch yours” can look suspicious.

Recent Trends & News

Content collaboration (think co-authored articles and expert roundups) is gaining traction as a link-building tactic.
Google’s algorithm updates continue to reward sites with natural, editorially earned backlinks and penalize manipulative practices.
AI is making it easier to find link opportunities, but genuine human connection still wins the day.

FAQ: Build Backlinks Beginner Edition

Q: Are backlinks still important for new sites in 2024? A: Absolutely. Backlinks remain one of Google’s top ranking factors and are essential for getting your site noticed.

Q: How many backlinks do I need to rank? A: There’s no magic number. Focus on earning high-quality, relevant links consistently over time.

Q: Can I just buy backlinks to speed things up? A: Please don’t. Buying links can get your site penalized or even deindexed. Stick to ethical, Google-approved strategies.

Q: What’s the easiest way to start building backlinks as a beginner? A: Start by creating valuable content, guest posting, and building relationships in your niche. Tools like Blogging Machine can help you generate content that attracts links naturally.

Q: How do I check my backlinks? A: Use tools like Google Search Console, Ahrefs, or Moz Link Explorer to monitor your backlink profile.

In Conclusion: Backlinks, Blogging, and the Beauty of Automation

Backlinks are still the secret sauce of SEO in 2024, but the recipe has changed. Focus on ethical, value-driven link building, prioritize quality over quantity, and keep up with Google’s ever-evolving guidelines. If you’re feeling overwhelmed, remember: you don’t have to do it all yourself. Our AI-powered platform at Blogging Machine can handle your SEO-optimized content creation, so you can focus on building relationships (or just enjoying a longer lunch break).

For more on building backlinks and SEO best practices, check out these resources:

Happy linking — and remember, even Google had to start somewhere.