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Is It Worth Targeting Zero Search Volume Keywords?

June 6, 2025
Is It Worth Targeting Zero Search Volume Keywords?

Let’s be honest: when you hear “zero search volume keywords,” your first instinct might be to run — preferably in the opposite direction, possibly toward a coffee machine. But before you sprint, let’s talk about why these underdog keywords might just be the secret sauce your SEO strategy is missing.

The Great Keyword Debate: To Zero or Not to Zero?

In the world of SEO, we’re conditioned to chase after big, juicy keywords with thousands of searches. It’s like going for the last donut in the office kitchen — everyone wants it, and you’re probably not getting it unless you’re quick. But what about those lonely keywords sitting in the corner, the ones with little or no search volume? Are they worth your time, or are they just digital tumbleweeds?

What Are Zero Search Volume Keywords, Anyway?

Zero search volume keywords are terms that, according to keyword tools, have little to no monthly searches. But here’s the twist: search volume data isn’t always perfect. Tools often underestimate or round down numbers, especially for long-tail or emerging topics. So, “zero” doesn’t always mean nobody is searching — it might just mean not enough people to make the tool care.

Why Bother With Low or Zero Search Volume Keywords?

1. Higher Conversion Rates (Yes, Really!)

Let’s face it: not all traffic is created equal. Low-volume keywords tend to be hyper-specific, attracting visitors who know exactly what they want. According to industry experts, these users are more likely to convert — think of them as the people who walk into a store, head straight to the checkout, and leave with three bags. WordStream notes that targeting these specific queries can yield a stronger return on investment.

2. Less Competition, More Wins

Trying to rank for “best laptop” is like entering a marathon with Olympic athletes. Targeting zero search volume keywords? That’s more like a friendly neighborhood jog — less competition, more chance to shine. As one SEO pro put it, “High-competition keyword phrases take longer to rank on the first page when you’re competing with big names... and the cost of advertising is going to have your wallet hurting before you even get traction.” (Source)

3. Niche Authority: Become the Big Fish in a Small Pond

Building authority in a niche is like being the only person in the office who knows how to fix the printer — suddenly, everyone needs you. By targeting industry-specific, low-volume keywords, you can establish your brand as the go-to expert in your field. Over time, this authority pays off in trust, backlinks, and yes, higher rankings for bigger keywords.

4. Future-Proofing: Today’s Zero, Tomorrow’s Hero

Trends change, and so do search habits. That “zero search volume” keyword you write about today might be tomorrow’s hot topic. Google’s own documentation confirms that keywords can be reactivated and start triggering ads if search volume increases, even by a small amount (Google Ads Help). So, you’re not just playing the short game — you’re investing in future traffic.

When Should You Target Zero Search Volume Keywords?

Let’s not get carried away and start writing blog posts about “how to tie your shoes with spaghetti” (unless that’s your niche, in which case, carry on). Here’s when it makes sense to go after these keywords:

  • Trending Topics: If you spot a topic gaining traction, get in early before the crowd shows up.
  • Customer Questions: If your customers are asking about it, someone else probably will too.
  • Long-Tail Variations: These often include high-volume parent terms, giving you a chance to rank for both.
  • Niche Relevance: If it’s highly relevant to your audience, even a few visits can be valuable.
  • Low Cost Per Click: For paid campaigns, low-volume keywords can mean cheaper ads and better ROI.

How to Use Zero Search Volume Keywords Like a Pro

1. Mix and Match Your Keyword Types

If you’re using exact match keywords and not seeing results, try broad or modified broad match. This casts a wider net and can help you discover related queries you hadn’t considered (WordStream).

2. Focus on the “Low-Hanging Fruit”

Don’t ignore easy wins. Ranking for less competitive keywords can build your site’s authority, making it easier to tackle bigger terms later.

3. Combine With Local SEO

Add geographical terms to your keywords. “Best vegan bakery in Boise” might not light up the search volume charts, but it could bring in highly targeted, ready-to-buy visitors.

4. Monitor and Adjust

Keep an eye on performance. If a zero search volume keyword starts bringing in leads or conversions, double down. If not, pivot. Flexibility is your friend.

Real-World Example: The Power of the Underdog

Let’s say you run a small business selling eco-friendly office supplies. Instead of targeting “office supplies” (good luck!), you go for “biodegradable paper clips for architects.” It’s specific, it’s niche, and — surprise! — it brings in a steady trickle of highly qualified leads. Over time, you become the go-to source for eco-friendly office solutions, and your authority grows.

What the Experts Say

Neil Patel, SEO guru and all-around digital marketing legend, suggests using low search volume keywords when:

  • They’re related to trending topics
  • Customers are actively asking about them
  • They’re long-tail variations of high-volume terms
  • They’re highly relevant to your audience
  • They have a low cost per click
  • They’re useful for link building

(Neil Patel’s Guide)

How Blogging Machine Makes It Effortless

Here’s where we (subtly) toot our own horn. At bloggingmachine.io, our AI agent doesn’t just chase after the obvious keywords. We dig deep, uncovering those hidden gems — zero search volume keywords included — that can drive meaningful traffic and conversions. Our platform automates content creation, keyword optimization, and topic research, so you can focus on running your business (or, you know, finally taking a lunch break).

We believe that engaging, well-written, and SEO-friendly articles are the backbone of any successful blog. By consistently publishing purposeful content — even on topics the world hasn’t discovered yet — you’re setting yourself up for long-term organic growth.

External Resources

FAQ

What are zero search volume keywords?

These are keywords that keyword research tools report as having little or no monthly searches. However, this doesn’t always mean no one is searching for them — it could be a data limitation.

Are zero search volume keywords worth targeting?

Absolutely, especially if they’re highly relevant to your audience, have commercial intent, or are related to emerging trends. They often have less competition and higher conversion rates.

How do I find zero search volume keywords?

Look for long-tail variations, answer customer questions, and monitor industry forums or social media for new topics. Tools like Google Search Console and AnswerThePublic can help.

Can zero search volume keywords help with SEO?

Yes! They can help you build authority in niche areas, capture early traffic on trending topics, and improve your site’s overall topical relevance.

How does bloggingmachine.io help with zero search volume keywords?

Our AI agent automates the discovery and targeting of these keywords, creating SEO-optimized content that attracts both niche and mainstream audiences — without you lifting a finger.

In the end, zero search volume keywords might not make you the next viral sensation overnight, but they can quietly build your authority, conversions, and organic traffic. And with bloggingmachine.io in your corner, you don’t even have to break a sweat. Or miss your lunch break.