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Ideal Content Length SEO: How Many Words Per Page Is Best?

June 1, 2025
Ideal Content Length SEO: How Many Words Per Page Is Best?

Let’s get straight to the point — because, ironically, that’s what Google wants. The debate over the “ideal content length SEO” has been raging longer than most of us have been pretending to understand algorithm updates. Is there a magic number? Should you be writing blog posts the length of a novella, or is brevity the soul of SEO? Let’s break it down, with a wink and a nudge, and see what the data (and the experts) actually say.

The Myth of the Magic Number

If you’ve ever Googled “ideal word count for SEO,” you’ve probably seen numbers thrown around like confetti at a digital marketing party. Some say 300 words, others swear by 2,000. The truth? There’s no universal “magic number” that guarantees your page will rocket to the top of the search results. (Sorry, we know you were hoping for a shortcut.)

But don’t close that tab just yet — research does offer some useful benchmarks.

What the Data Says: Word Count Benchmarks

Blog Posts and Articles

  • HubSpot found that blog posts between 2,100 and 2,400 words tend to perform best for SEO. That’s about the length of a spirited rant about office coffee.
  • Backlinko’s analysis of top-ranking content puts the sweet spot between 1,000 and 1,447 words. Not quite a novel, but definitely more than your average lunch order.

Product Pages

  • For product descriptions, Yoast recommends at least 200 words. Enough to say more than “It’s blue and it works.”
  • Many SEOs suggest 300 words as a solid minimum for product pages — just enough to inform without overwhelming.

General Web Pages

  • Yoast also advises that standard web pages should have over 300 words.
  • SEO tools often flag pages with fewer than 200 words as “low word count.” (Translation: Google might think you’re not trying.)

Sources:

Quality vs. Quantity: The Real SEO Secret

Here’s where things get interesting (and a little less robotic). The consensus among SEO professionals is shifting away from strict word counts and toward — wait for it — quality.

As Ruben Roel of Investigator Marketing puts it:

“Quality over Quantity, Always. Don’t waste a reader’s time by going into an elaborate story. Answer the question, and get to the point. If the point can be made in 300 words, or 500, that’s more than enough.”

In other words, Google isn’t counting your words — it’s judging your usefulness. (No pressure.)

What Google Actually Wants

Google’s algorithms are like that one coworker who always asks “But why?” They’re obsessed with user intent. Your content should answer the user’s question, solve their problem, or at least make them feel like you tried.

  • Relevance: Does your content actually help the reader?
  • Thoroughness: Does it cover the topic well enough to satisfy curiosity?
  • Accessibility: Can users find the answer quickly, even in a long post?

If you can do all that in 500 words, great. If it takes 2,000, also great. Just don’t pad your content with fluff — Google can spot filler faster than you can say “keyword stuffing.”

The “Ideal Content Length SEO” Checklist

Let’s make this practical. When you’re writing for SEO, ask yourself:

  • Have I answered the user’s main question?
  • Is there supporting information that adds value?
  • Is the content easy to scan (think headings, bullet points, short paragraphs)?
  • Have I naturally included relevant keywords, like “ideal content length SEO”?
  • Would I want to read this, or would I rather be stuck in a meeting about meetings?

If you can tick those boxes, you’re on the right track — regardless of word count.

Why Consistency and Purpose Matter

Here’s where we at bloggingmachine.io come in. (Yes, we’re shameless, but only because we’re helpful.) Consistently publishing engaging, SEO-friendly articles is what moves the needle for organic traffic. But who has time to agonize over every word count, keyword, and topic? That’s where our AI-powered platform shines.

We automate content creation, keyword optimization, and topic research — so you can focus on running your business, not writing essays. Our AI agent generates articles that are purposeful, relevant, and optimized for search, without sounding like a robot on autopilot.

Expert Insights: What the Pros Say

  • “The most accurate answer to the ideal word count question might simply be: ‘However many words it takes to provide the information the user is searching for.’” (Investigator Marketing)
  • Google’s own guidelines emphasize helpful, people-first content over arbitrary length. (See Google Search Central)

The Bottom Line: How Many Words Should You Write?

  • Aim for at least 300 words for most pages.
  • 1,000–2,400 words is a solid range for in-depth blog posts.
  • Focus on quality, relevance, and user intent — not just hitting a number.
  • Consistency beats perfection. Regular, high-quality posts will do more for your SEO than obsessing over every word.

And if you want to skip the guesswork? Let us handle it. Blogging Machine is built to deliver the right content, at the right length, every time.

FAQ: Ideal Content Length SEO

Q: Is there a minimum word count for SEO? A: Most experts recommend at least 300 words for standard pages. For product pages, 200–300 words is a good baseline.

Q: Do longer articles always rank better? A: Not necessarily. While longer content often covers topics more thoroughly, quality and relevance are more important than sheer length.

Q: Can short content rank well? A: Yes — if it fully answers the user’s query and meets their intent. Google rewards helpfulness, not just verbosity.

Q: How often should I publish SEO-optimized content? A: Consistency is key. Regular, high-quality posts help build authority and improve rankings over time.

Q: How can I ensure my content is the right length? A: Focus on answering the user’s question comprehensively. Use tools (like ours!) to research topics and optimize naturally.

Final Thoughts

The “ideal content length SEO” debate isn’t about finding a magic number — it’s about creating content that’s useful, engaging, and optimized for your audience. Whether you’re writing 300 words or 2,400, make every word count.

And if you’d rather let someone (or something) else handle it? We’ve got you covered.

Further Reading