Should Business Name Be Included in SEO Blog Title 2025?

July 8, 2025
Should Business Name Be Included in SEO Blog Title 2025?

Let’s cut to the chase: you’re here because you want to know if you should slap your business name into every SEO blog title in 2025. Maybe you’re hoping for a magic bullet. Maybe you’re just procrastinating on writing the next blog post. Either way, you’re in the right place — and we promise not to judge your caffeine intake.

At Blogging Machine, we’ve seen the SEO landscape shift more times than a marketer’s favorite productivity app. So, let’s break down the facts, sprinkle in some expert advice, and — because we’re not robots (well, mostly) — keep things light.

The Short Answer: It Depends (But Here’s Why)

Including your business name in SEO blog titles isn’t a one-size-fits-all solution. In 2025, the answer depends on your goals, brand recognition, and how much you enjoy seeing your company’s name in lights (or, you know, Google search results).

Key Facts and Stats for 2025

  • Google displays only the first 50–60 characters of a title tag. If your business name is longer than your last vacation, it might get chopped off. Source
  • Keywords at the start of the title get more SEO love. Google’s bots are a bit like us before coffee: they focus on what’s right in front of them.
  • Branding matters — but only if people know your brand. If you’re not a household name, your business name might not help much with clicks.
  • Google rewrites most titles anyway. A 2023 Zyppy study found that Google’s been getting creative with our title tags, so clarity and relevance are more important than ever. Read more

Should Business Name Be Included in SEO Blog Title 2025? (Let’s Get Specific)

When to Include Your Business Name

  • You’re an established brand. If your business name is as recognizable as your morning coffee order, include it — especially on homepages or key landing pages.
  • You’re aiming for brand awareness. If the goal is to get your name out there, go for it. Just don’t sacrifice the main keyword.
  • You’re in a competitive niche. Sometimes, your brand name can help you stand out — assuming people are searching for it.

When to Skip It

  • You’re chasing organic traffic. If you want to rank for “best AI content tools” and your business isn’t a household name (yet), focus on the keyword.
  • You’re a new or lesser-known brand. Sorry, but your name isn’t doing you any SEO favors — yet.
  • You’re running out of space. Remember that 60-character limit? Don’t let your business name crowd out the important stuff.

Pro Tip: Test It!

Run A/B tests with and without your business name in the title. See what works for your audience. If you’re using Blogging Machine, we can help automate that (because who has time for manual testing?).

What the Experts Say

“Including your business name in your title tag can boost branding, especially for recognized brands. For blog posts, however, prioritize descriptive titles. Including your business name in every blog post title can use valuable space needed for relevant keywords.” — Search Engine Journal
“Start with your target keyword or phrase, followed by your business name. Make sure the flow feels natural and avoids keyword stuffing.” — Moz
“Consider whether your brand is renowned, the competitiveness you are facing, your content objectives, and the search intent behind the queries by your target audiences before you put your brand name in an SEO blog title.” — Yoast

Recent Trends: Google’s Title Tag Shenanigans

If you thought you were in control of your blog titles, think again. Google’s been rewriting title tags more than ever, prioritizing clarity and relevance. That means your carefully crafted “Best AI Blogging Tools

Blogging Machine” might show up as just “Best AI Blogging Tools” — or something even more creative.

So, while branding is important, don’t bank on your business name always showing up. Focus on making your titles clear, relevant, and irresistible to click.

Regulations, Policies, and Best Practices

  • No laws require your business name in every title. (Phew.)
  • Avoid misleading or spammy titles. Google frowns on clickbait, and so do your readers.
  • Make every title unique and relevant. Don’t just copy-paste your business name everywhere — unless you want to bore both Google and your audience.

Unique Insights: What We’ve Learned at Blogging Machine

We’ve generated thousands of SEO-optimized articles for businesses of all sizes. Here’s what we’ve noticed:

  • New brands see better results with keyword-focused titles. Build authority first; add your name later.
  • Established brands can leverage their name for trust. If people know you, they’ll click.
  • Mix it up. Use your business name for brand-building posts, skip it for traffic-chasing, informational content.

Quick Reference: When to Include Your Business Name

Scenario

Include Business Name?

Why?

Homepage

Yes

Boosts brand recognition

Blog post (brand awareness)

Yes

Reinforces branding

Blog post (traffic/conversions)

No

Prioritize keywords and user intent

Established brand

Yes (if space allows)

Leverages brand authority

New/unknown brand

No

Focus on keyword relevance and engagement

How Blogging Machine Makes This Easy

Let’s be honest: keeping up with SEO best practices is a full-time job (and not the fun kind). That’s why we built Blogging Machine — to automate keyword optimization, content creation, and yes, even title tag testing. We handle the heavy lifting so you can focus on running your business (or, you know, enjoying lunch).

FAQ: Should Business Name Be Included in SEO Blog Title 2025?

Q: Will including my business name improve my SEO rankings? A: Only if your brand is already well-known. Otherwise, focus on keywords and user intent.

Q: What if my business name is short? A: Great! If you have space after your main keyword, add it in. Just don’t let it crowd out the important stuff.

Q: Does Google care about my business name in titles? A: Google cares more about relevance and clarity. Brand names help with recognition, but aren’t a ranking factor by themselves.

Q: Should I always include my business name on my homepage? A: Yes. That’s where branding matters most.

Q: How can I test what works best? A: Use A/B testing tools or platforms like Blogging Machine to compare performance with and without your business name.

Further Reading

Final Thoughts

Should business name be included in SEO blog title 2025? Sometimes. If you’re building a brand, go for it — just don’t let your name overshadow the keywords that bring in traffic. If you’re after pure SEO juice, keep it short, sweet, and keyword-rich.

And if you’d rather not think about it at all? Well, that’s what we’re here for. Let Blogging Machine do the heavy lifting — so you can get back to the important things, like your next coffee break.