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Keywords for New Product: What If Nobody Is Searching?

August 14, 2025
Keywords for New Product: What If Nobody Is Searching?

Let’s be honest: nothing says “fun” like staring at a blank keyword planner, realizing nobody on earth is searching for your shiny new product. Welcome to the club — refreshments are in the fridge, and existential dread is on the house. But before you start Googling “how to invent demand,” let’s talk strategy. At bloggingmachine.io, we’ve seen it all (and automated most of it). Here’s how you can choose keywords for a new product, even when nobody’s searching for it — yet.

Why No One’s Searching (Yet): The Problem with Innovation

If you’ve built something truly innovative, congratulations! You’re ahead of the curve. The catch? The curve hasn’t caught up. According to recent industry analysis, over 60% of new tech products face the “no search volume” dilemma in their first year (source). People don’t know your solution exists, so they’re not searching for it by name.

But don’t panic — this is actually an opportunity to get creative, not a sign to dust off your résumé.

Step 1: Focus on Problem-Based Keywords

Nobody’s searching for “AI-powered blog automation platform” (yet), but plenty of folks are typing in “how to write blog posts faster” or “increase organic traffic without hiring writers.” That’s your in.

Pro tip: Start with the pain points your product solves. Tools like AnswerThePublic are gold mines for discovering what your potential customers are actually asking.

“People search for solutions, not products. If you solve a problem, target the problem.” — Rand Fishkin, SEO expert

Step 2: Spy on the Competition (Even If They’re Not Direct)

No direct competitors? Lucky you. But there are definitely companies solving similar problems or targeting the same audience. Use tools like Ahrefs or SEMrush to see which keywords are driving traffic to adjacent businesses.

  • Identify overlapping pain points.
  • Analyze their top-performing content.
  • Adapt their keywords to fit your unique angle.

Fun fact: In 2025, competitor-based research is one of the two most effective keyword strategies for new products (source). So yes, digital espionage is encouraged.

Step 3: Embrace Long-Tail and Conversational Keywords

Short, broad keywords are like the office coffee — everyone wants them, but they’re rarely satisfying. Instead, go for long-tail keywords: specific, multi-word phrases that reflect real questions and needs.

For example:

  • Instead of “innovative SEO tool,” try “how to automate SEO blog writing for small business.”
  • Instead of “content automation,” try “ways to save time on blog content creation.”

Why? Long-tail keywords have lower competition and higher conversion rates. Plus, with voice search on the rise, people are searching in full sentences now — just like they talk to their smart speakers (or their pets).

Step 4: Build Topical Authority (Not Just Product Pages)

Google loves a good expert. Instead of obsessing over your product name, create content clusters around broader topics your audience cares about. This builds your site’s authority and brings in organic traffic from all angles.

If your product is an AI blogging platform (like ours), write about:

  • SEO blog copywriting techniques
  • How to increase organic traffic
  • Content marketing trends for SMBs
  • Blog automation best practices

Pro tip: This approach is called “building topical authority,” and it’s a favorite among SEO pros for a reason (Moz guide).

Step 5: Segment by User Intent

Not all searches are created equal. In 2025, understanding user intent is non-negotiable. Segment your keywords by what people are trying to do:

  • Informational: “What is AI blog writing?”
  • Transactional: “Buy AI blog automation tool”
  • Navigational: “BloggingMachine login”
  • Commercial investigation: “Best AI tools for content creation”

Then, create content that matches each intent. This keeps your site relevant at every stage of the buyer’s journey.

Step 6: Don’t Forget Hyperlocal and Visual Search

If your product has any local angle, sprinkle in hyperlocal keywords (“near me,” city names, etc.). And don’t ignore visual search — properly tag your images and videos with relevant keywords. Google’s getting smarter at understanding pictures, not just words.

Step 7: Use the Right Tools (and a Little AI Magic)

Let’s face it: nobody has time to manually brainstorm hundreds of keywords. That’s where AI-powered platforms like ours come in. At bloggingmachine.io, we automate keyword research, content creation, and optimization — so you can focus on running your business (or, you know, lunch).

Key tools to try:

  • Google Search Console: Real search data, straight from the source.
  • AnswerThePublic: See what your audience is asking.
  • Ahrefs, SEMrush: Deep competitor and keyword analysis.
  • AI-powered trend predictors: For spotting emerging search patterns before they go mainstream.

Common Mistakes (And How to Dodge Them)

  • Keyword stuffing: Google’s not fooled, and neither are your readers.
  • Ignoring user intent: Writing for robots, not humans, is so 2010.
  • Focusing only on product names: If nobody knows your product, they’re not searching for it — yet.
  • Neglecting content quality: Engaging, well-written articles always win.

Real-World Example: Turning Crickets into Clicks

A SaaS startup launched a “smart invoice automation tool.” Nobody searched for that exact phrase. But by targeting “how to save time on invoicing” and “reduce billing errors for freelancers,” they increased organic traffic by 300% in six months. The lesson? Meet your audience where they are, not where you wish they’d be.

Why Consistent, Purposeful Content Wins

Search engines reward sites that publish high-quality, relevant content consistently. That’s why our platform doesn’t just spit out keywords — it creates engaging, SEO-optimized articles that attract readers and improve rankings. The result? More organic traffic, less stress, and a blog that works as hard as you do (maybe harder, if we’re honest).

FAQ: Keywords for New Product

Q: What if my product is truly unique — should I invent new keywords? A: Not at first. Focus on the problems you solve and the language your audience already uses. Over time, you can “train” the market to search for your product name.

Q: How long does it take to see results from this strategy? A: Typically, you’ll start seeing organic traffic improvements within 3-6 months, depending on your niche and how consistently you publish.

Q: Can I automate this whole process? A: Absolutely. Platforms like bloggingmachine.io handle keyword research, content creation, and optimization — so you can focus on other things (like coffee breaks).

Q: Is it worth targeting keywords with zero search volume? A: Sometimes! If the keyword is highly relevant and likely to grow, it can pay off. But balance these with established, problem-based keywords for best results.

Q: What’s the biggest mistake to avoid? A: Writing only about your product. Broaden your topics, answer real questions, and build authority in your space.

Final Thoughts

Choosing keywords for a new product isn’t about guessing what people might search for — it’s about understanding their problems, speaking their language, and showing up with answers. With the right strategy (and a little help from AI), you can turn “nobody’s searching” into “everybody’s clicking.”

Ready to let AI handle your blog? Check out bloggingmachine.io and see how effortless high-performing content can be.

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